A Journey to Zero is a collaborative project between leading designers, artists and architects to start a conversation about zero emissions. Each project displays a new insight into the issue that the creatives choose to explore. The project is for Nissan overseen by Richard Saul Wurman the creator of TED one of my favourite sites/ ideas of all time. This A Journey to Zero site has some kick-arse design. It’s easy to navigate and beautiful!
Tthe projects that most caught my eye were How to Start a Movement by Marcus Eriksson who obviously also likes Seth Godin’s talk on creating a movement. This interactive project allows the user to create a poster using his custom designed font by inputting a statement into the application and selecting the colours combination. I think it definitely has the potential to go viral if people get into it. I hope sometime soon I will see these posters around my part of town.