// A Journey to Zero
15 December, 2009  |  animation, design, eco friendly, Interactive, web 2.0

Journey to Zero website

Journey to Zero website


Journey to Zero website - Start a movement - poster creator

Journey to Zero website - Start a movement - poster creator


Journey to Zero  - My Poster

Journey to Zero - My Poster


Journey to Zero Website

Journey to Zero Website


Schema for Reverse Snowball Effect animation by Universal Everything

Schema for Reverse Snowball Effect animation by Universal Everything


Images from Anticipation a collaboration with IAAH + DIA

Images from Anticipation a collaboration with IAAH + DIA


Typography from Anticipation a video collaboration by IAAH + DIA

Typography from Anticipation a video collaboration by IAAH + DIA

A Journey to Zero is a collaborative project between leading designers, artists and architects to start a conversation about zero emissions. Each project displays a new insight into the issue that the creatives choose to explore. The project is for Nissan overseen by Richard Saul Wurman the creator of TED one of my favourite sites/ ideas of all time. This A Journey to Zero site has some kick-arse design. It’s easy to navigate and beautiful!

Tthe projects that most caught my eye were How to Start a Movement by Marcus Eriksson who obviously also likes Seth Godin’s talk on creating a movement. This interactive project allows the user to create a poster using his custom designed font by inputting a statement into the application and selecting the colours combination. I think it definitely has the potential to go viral if people get into it. I hope sometime soon I will see these posters around my part of town.

I also really appreciated the video Anticipation by IAAH + DIA as well as the animation Reverse Snowball Effect by Universal Everything

via The Donut Project



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