// 10 Lessons for young designers
25 February, 2011  |  wisdom

As a young designer myself these really ring true. These are some insightful and thought-provoking lessons from Wieden+Kennedy’s Executive Creative Director, John C Jay.

Lesson 1:
Be authentic. The most powerful asset you have is your individuality, what makes you unique. It’s time to stop listening to others on what you should do.

Lesson 2:
Work harder than anyone else and you will always benefit from the effort.

Lesson 3:
Get off the computer and connect with real people and culture. Life is visceral.

Lesson 4:
Constantly improve your craft. Make things with your hands. Innovation in thinking is not enough.

Lesson 5:
Travel as much as you can. It is a humbling and inspiring experience to learn just how much you don’t know.

Lesson 6:
Being original is still king, especially in this tech-driven, group-grope world.

Lesson 7:
Try not to work for stupid people or you’ll soon become one of them.

Lesson 8:
Instinct and intuition are all-powerful. Learn to trust them.

Lesson 9:
The Golden Rule actually works. Do good.

Lesson 10:
If all else fails, No. 2 is the greatest competitive advantage of any career.

Via SwissMiss



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